The campaign for “Jugendsession 2020” aims to set an example for diversity in parliament in Bern.
Once a year the “Bundeshaus” belongs to the youth. During this session, they discuss socio-political issues from their very own perspective. In order to encourage as many different young people as possible to participate, the campaign focuses on diversity. «Politics need more drags, more handicapped persons or more ghetto: These announcements make it clear that each and everyone can get involved in the “Bundeshaus” .
Adolescents were also involved in the development of the campaign: the messages were discussed and worked out together with the models, the idea was selected by a youth committee. The campaign can be seen as a moving image on social media and as posters.