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Market research shows: In most cases people don't change their bank to use Zak, Bank Cler's free app-based banking solution - they simply use Zak to complement the bank they already use.

That's why Zak is breaking new ground in terms of communication and positions itself as a "second bank". Without calling other banks out. Or at least without openly doing so.

Zak. Free, no matter which bank you're already with.

Amorana has launched Mastrubation May under the slogan Good Vibes Only.

To give the topic of masturbation the attention it deserves for a month, a social media campaign was designed around toys that can be connected to your favorite playlist via an app and vibrate to the music in beat mode. Those who recognized the vibrating song in the contest could win VIP tickets to OpenAir St. Gallen 2023.

To underscore the normality of masturbation, the company gave its employees an extra day off in Masturbation May - to masturbate.

For Zak, Bank Cler's neobanking app, we came up with an idea that was as simple as it was surprising: Mobile advertising for mobile banking. Because with Zak, things get moving.

The campaign for “Jugendsession 2020” aims to set an example for diversity in parliament in Bern.

Once a year the “Bundeshaus” belongs to the youth. During this session, they discuss socio-political issues from their very own perspective. In order to encourage as many different young people as possible to participate, the campaign focuses on diversity. «Politics need more drags, more handicapped persons or more ghetto: These announcements make it clear that each and everyone can get involved in the “Bundeshaus” .

Adolescents were also involved in the development of the campaign: the messages were discussed and worked out together with the models, the idea was selected by a youth committee. The campaign can be seen as a moving image on social media and as posters.

The nationwide campaign for the neobanking app Zak is aimed at everyone who doesn't always have everything under control.
With Zak, they can relax and let life slide - and still have their finances under control, according to the press release.

Against clichés and for women's football. After 50 years of women's football in Switzerland, the top women's league has for the first time a sponsor. As a result of this commitment, the National League A was renamed AXA Women’s Super League. The name already suggests what AXA and the Swiss Football Association are jointly aiming at: namely to put women's football on the same level as the men's professional league and to give women the recognition and support they deserve.

This support includes - among many other things - also media attention and increasing visibility. For this purpose, a campaign was developed that draws attention to the elite league and commitment and at the same time intends to motivate women in sport to follow through.

The heart of the campaign is an energetic film in which women are confronted with common prejudices and clichés, followed by the emphatic message not to listen to them and instead to believe in themselves. In keeping with the AXA brand promise: “Know you can”. The film, which is used on TV and in various online formats, is supported by POS posters and a multi-level content concept.

The world and its people are becoming increasingly mobile. Take a look at the streets or public transport and you will see that mobile is no longer a big deal. It’s becoming natural. Therefore, the Salt campaign gets straight to the point without making any fuss or embracing the fancy world of classic advertising.

Every year two young creatives from Switzerland are given the opportunity to be guest jurors at the ADC of Europe. 2016 it's us. Unfortunately we can't simply go there. First we have to master the «Greatness Challenge». It states that we have to finance our trip to the award show in Barcelona by crowdfunding. 

Our idea: Since we have nothing to offer but ourselves we sell our bodies. No, not like that but as ad space. These unique ad spaces can be booked right now, right here. And you can submit whatever you want: a Logo, a narcissistic self-portrait or a job offer.

The whole project on brandus.ch

«Überlassen Sie die Arbeit uns» is the motto of the first AXA Health campaign. For this new Insurance we focused on two explanatory videos. The first clip shows how the Swiss healthcare system works, the second clip explains the new switching service.

Pictures without pictures. A small but powerful campaign for Kinderschutz Schweiz raising awareness about the dangers of parents sharing their children's photos online.

At the beginning of the summer vacations, we launched three social media ads describing photos of children in text form instead of showing the actual photos, adding the message: "no matter how cute they are – don't share photos of your children online."

Subsequently, social media users will take up the theme and post their own "pictures without pictures". The simple mechanics of the campaign make it easy to reproduce for everyone spreading the message.

Ittinger is a swiss amber beer brewed in a monastery – in complete silence. And that is how you should enjoy the beer, too.

Dogs pant, elephants fan their ears, monkeys lick their wrists, and dragonflies cover the sun with their butts to cool off.

In five spots, two Grisons are considering how to protect themselves from the heat and come to the conclusion that there is no more natural way of cooling down for people than Calanda Radler.

Calanda Radler. Die natürliche Abkühlung für Menschen.

During the pre-Christmas cold and flu season, we made free "medicines" available in pharmacies close to Orell Füssli bookshops. Instead of actual medical products, the patients were given excerpts of literary classics disguised in the packaging and their inserts. These medicines helped treating “sicknesses” like filling intellectual voids or soothing wanderlust and whetted the appetite for more classical novels.