Amorana has launched Mastrubation May under the slogan Good Vibes Only.

To give the topic of masturbation the attention it deserves for a month, a social media campaign was designed around toys that can be connected to your favorite playlist via an app and vibrate to the music in beat mode. Those who recognized the vibrating song in the contest could win VIP tickets to OpenAir St. Gallen 2023.

To underscore the normality of masturbation, the company gave its employees an extra day off in Masturbation May - to masturbate.